Want to enter the high-end hardware market, it must be the system hardware brand, or professional hardware brand. System hardware brand generally refers to multi-category brand portfolio, hardware product line covers locks, hardware supporting projects, large handle, door control hardware and bathroom hardware accessories and other products. This hardware store brands usually sell or shop as a terminal form, highlighting the brand image, improve product portfolio, driven by sales of hardware products supporting each other, basically one-stop shopping needs of customers, but also to solve the engineering business for multi-category brand products to the same hardware procurement problems, reducing the purchasing dealer multiple links to achieve maximum benefit shops; while due to the huge production system coupled with hardware brand’s personality and content, it is difficult to be peer replication.
However, such hardware brand in order to operate successfully is extremely difficult: one, the vast majority of its brand operators produce only a single core product or there would be no plants, other categories of ancillary products are factory direct elections in other varieties do some styles OEM, so the lack of highlights and selling most products, there is no difference; 2, high operating costs, since most products are OEM OEM, so the price is not competitive, dealers confident enough to promote the brand; 3, enormous pressure on the stock, OEM factory fit enough, or too little variety of styles, or to goods often out of stock, delivery is not timely phenomenon; 4, in addition to the core of individual products, other OEM products is difficult to update the introduction of new products.
However, let off on the quality of the brand is difficult to survive in China Series of high-end hardware market, and professional hardware brand also has its drawbacks, professional brand generally refers to relatively specialized production factory to promote their products to the single core hardware market. According to the nine positive Building Material understood that this brand has the advantage of producing more professional, cost-effective, fast delivery, strong research and innovation capacity. But the drawback is relatively simple hardware product line, superior products can be easily copied and imitated peers is weakened, moreover can only occupy a wall display at the auto shop to do, it is difficult to enhance the brand image, so the comprehensive competitiveness is not strong, it is easily accommodating hardware market being flooded.
These two brand strategy have advantages and disadvantages, each with its short. Now, before manufacturers and distributors is indeed a difficult choice but drift uncertain how to blaze a blue sky filled with high-end market in smoke signals, it is worth considering.

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