China is the hardware power , but not the hardware power , because China hardware products in the international market share of only 3 %. As we all know , China has rich resources of raw materials and cheap labor , and low price of our products , but why such a bumpy road exit ?

CIHS participate in the annual exhibition of the exhibitors , there are a large number of export-oriented enterprises , through their investigation found that the company’s technology , scale, brand , product and service , is a key factor affecting its occupation overseas markets .

1 . Small scale, backward technology

China’s hardware industry lags far behind developed countries in one important reason , is the technology behind. Because of generally small -scale enterprises, so the lack of R & D and innovation capacity . At present , China’s hardware business over 50,000 , over a hundred million just over a hundred -scale enterprises . By the end of 2008, CIHS Organizing Committee through the business situation and export survey found that large companies have scale advantages , although profits declined, but overall, the situation is more stable production and sales , with the strength to survive the crisis .

Experts explain the advantages of cheap labor would have been China’s hardware industry , but it is this so-called advantage, so many companies produce inertia, in order to meet the processing requirements , they are more willing to rely on increased labor rather than to improve efficiency and increase productivity equipment levels.
Although China’s middle and low product yield greater hardware , but in terms of high-tech products , there is a big gap compared with foreign countries , so experts also suggested that China’s hardware enterprises should promptly conduct market research and analysis to understand what the customer needs products based on customer needs timely development of new products.

2 . Lack of brand strength

Our hardware products exports, the problem is not just tech , more important is the brand issue.

The majority of our hardware products export enterprises lack of brand awareness, a huge number of which OEM business. This is mainly because companies lack of brand awareness , build brand’s limited capacity . Although there are many export enterprises in the accumulation of a certain strength , it begins to build its own brand , but the brand reputation is not high , the limited influence, still hovering at the edge of survival depend on coolies . At present , the international community , China’s hardware products are almost no well-known brands , even as Yongkang such prestigious companies in the country , nor started the international market.

With the global economic integration progresses, more and more international brands into China , exacerbated by the competitiveness of the domestic market , so in order to survive and grow , rely on low-cost hardware companies only out to win the stage , set up brand a competitive advantage. If our hardware products to its own brand and sales of foreign brands equivalence , then China’s hardware industry bigger and stronger , it is no longer just a dream. Through investigation we have found that in the case of the 2008 economic crisis battered battered , development is still better , are those companies with their own brands .

3 . Lack of after-sales service system

Unlike our hardware business , many foreign companies have specialized hardware sales service system to understand and meet the needs of users , and provide comprehensive after-sales service , which requires hardware companies not only familiar with the performance of their products, and more users should be familiar with the requirements of the process , the relationship between the customer should not be just a simple buyer-seller relationship .

CIHS organizing committee official said , although we have been in use for enterprises to explore international markets show the positive efforts made ​​, but found only a good exhibition of work clothes is not enough , we also need to conduct business with a lot of investigation research to improve the function of the show , because the only way to better help companies analyze trends in the international metal market , to understand China’s foreign aid policy , to avoid the risk of foreign trade , in order to provide a more effective ” recipe ” for the hardware companies to develop the international market .