A second-tier cities in the hardware market is close to saturation, with the fierce competition in the home market, many hardware brand development direction of turning to regard the four-tier cities, the next year and a half, four-tier cities will become the master of many hardware brands fight battlefield. In this trend, driven by the hardware industry like to enter the rural market, we must first understand the characteristics of the four-tier cities, otherwise all actions are blind will eventually failed.

To enter the rural market to small-scale pilot

In recent years, the purchasing power in rural areas has been greatly improved, but not a strong purchasing power, and rural consumers have a high aesthetic upgrade, so when the products enter the rural market, one can make them buy from; second is to make them a better understanding on heavyweight media; Third storefront must be standardized.

With these three points will win the trust of customers in rural areas, coupled with high-quality products and services on this basis points, we can establish a good working relationship, which also requires the company to give a lot of ad-supported rural stores.

Conducting effective market choice, we must aim at a target, choose a higher level of the overall economy, logistics is more robust, hardware brand reputation strong influence of rural market is the key to success.

Although in recent years, government investment in rural infrastructure is increasing, the pace of implementation of the urban-rural integration gradually accelerated, but rural development remains uneven. Therefore, the development of the rural market can not take the full flowering of the way, or a waste of resources, outweigh the benefits. Must be targeted to select a point or several points of emphasis surprise development, the development side edge experience, then there are steps to obtain the effectiveness of national promotion.

Faced with the need deeply rooted in rural marketing

In order to ensure the smooth implementation of the development of the rural market, pre must use the media, expanding the momentum, so that dealers rural consumer brand awareness on the senses, through the work of post-market staff to follow up, you can let everyone from the outside into a deeper understanding of its brand.

On the basis of the original Area manager responsibility system, aiming at the rural market, recruitment marketing staff, consisting of the development team, with a relatively long time for each one of the province’s cities and counties, to fine each township development. Achieve promotion and development of double harvest results. Hardware companies while vigorously develop the rural market, will also intensify efforts to support the township stores to better products and more considerate service, more influential brand, and strive to make the industry successful occupation of the rural market model.