How to hardware companies to enter the market development of small towns
23 8月 2014 | 没有评论 | posted by admin | in Article
Hardware among a large class, the highlight of the domestic hardware constantly measuring tools, measuring technology is the key, after decades of development, hardware Tools industry has taken shape more complete product range, with a certain scale of production and development capabilities of the industrial system, the instrument the development application also has a very significant impact.
China’s hardware industry with 20% annual growth rate, annual output value reached 400 billion yuan, higher than the appliance industry. Chinese exports accounted for about 25 percent of the light of the country’s total exports, the hardware industry ranked in the top three exports of light industry. China’s hardware products almost every corner of the world, China’s hardware industry is becoming truly great country.
Hardware Tools To enter the Chinese market, small towns, rather difficult, in the face of China’s hardware business into the development of small cities and towns of the market, the market needs to see a few problems in the industry. In the future development, hardware tools industry to explore new way to build the rural market, a huge market space for the development of the industry is very promising.
The first is the high cost of logistics: Because the population is highly fragmented and backward transport facilities and sales network is not perfect. Small town aspirants population 135 million, which is equivalent to the total population of 137 million second-tier cities.
Both the average family income is also the opposite, but the former is dispersed in small towns nationwide 12,000 villages and counties in 2000, and its market development difficulties and costs are high, this is the 1990s, home appliances, sports Changhong reasons for the failure, Therefore, market development for small towns must have a full understanding and preparation. Enterprises to develop small town market is an inevitable trend of China’s economic development, but also the direction of the central county economic development strategic planning, so companies have to abandon short-term behavior, we must adjust the company’s strategic direction, organizational structure and operating model in order to overcome difficulties to succeed .
Due to the rural market is highly fragmented, and therefore cultural differences, lifestyle and natural environment around very different, so they require very large difference for home decoration, not only from the city, but also the differences between rural view of this situation, Luo Baihui recommend hardware companies to study their habits, and according to their characteristics, developed to adapt their products, such as their need to have room piled to place production tools, all kinds of debris and items like food, differences in the environment due to the use of tile abrasion resistance and other characteristics will have special requirements, just get to know them, and specially designed their favorite products, will be welcomed by the market.
The second is to establish a sales network: Hardware Tools enterprise sales model for the city certainly does not apply to the rural market, due to the vast rural area, so to develop a flat sales network and business leaders to set up a special organization, organizational strength research market, develop the rural market development strategy, and training sales staff, this is a long-term action related to the survival of the enterprise, any short-term behavior is doomed to failure.
Once again, reduce logistics costs: early development in the United States, the world-famous Sears is shipping products to the country through mail order channels, and will specifically designed for farmers sent through the post office to mail-order manuals farmers through the channel, which is the market synergies that configuration items sent through the post office this channel.
Then we present ways to reduce logistics costs can be achieved only through synergy, especially in the current home appliances, cars to the countryside has become a major trend, hardware and tools companies must study how to use these existing channels, share resources, to share reduce logistics costs. Building materials industry to really rural areas, reduce logistics costs is the key, this requires a concerted effort between the industry and even within the industry, to develop a new model to achieve lower logistics costs.
The development potential of the rural market is very big trend, but also fertile ground for cultivating brand, but the opportunities and challenges, companies will only hardware tools to the countryside as a development strategy, rather than through the crisis of expediency, and business organizations the framework for change, invest resources to research, develop new business model, training, organizational strength to implement in order to seize the opportunity to become successful.
This article was written by: admin