Throughout the history of the development of China ‘s hardware industry tools , can be said to be a history of OEM ‘s trade . After ups and downs of the domestic and international economic environment , business development and uneven industry , when they could have their own international brands ? Has always been a question mark lingering heart of Portland stone monk .

China National Hardware Association as executive vice president and branch chairman hardware tools , Portland stone monk on this she has been in contact three decades of industry , feeling a lot . From the beginning of reform and opening to find their way , to lead corporate restructuring Guotuiminjin tide , and then after the rapid growth of China’s accession to WTO export , China hardware tools industry has blazed a path of their own development, and indeed remarkable achievements .

According to customs statistics, China exported hardware tools consecutive years of double-digit growth. 2012 Chinese Tools hardware industry total exports 11.409 billion U.S. dollars , an increase of 11.06% ; export countries and regions a total of 215 , mainly in the United States , Germany, Japan , China , Hong Kong , Russia, the United Kingdom , Australia, Canada , the Netherlands, India , while India and Australia ‘s exports grew more than 20 %. January to September 2013 , total import and export hardware tools to reach $ 13.865 billion . Among them, the export value of $ 9.337 billion , an increase of 8.38% . Overall, China has become the world’s largest tool manufacturing base and gathering area , accounting for 50% of global tool exports.

Despite China ‘s hardware manufacturing tools already sit tight in the number of the world’s top spot , but the heart of Portland stone monk still have a fit knot : Chinese Tools Hardware industry lacks its own national brands. ” The developed markets in Europe and America in the sale of many tools products , although it is made ​​in China , but it is affixed to foreign brands . Chinese instruments although the quality of the product is accepted by consumers, but it has failed to gain brand recognition .” Face ” OEM or independent , ” Portland stone monk ‘s answer is very determined , ” at this stage must develop their own brands . ” can be for many companies within the industry , the development of independent brands is not an overnight thing, not to mention the international market, even the promotion of their own brands in the domestic market are also not easy.

” China Electrical Industry ” in communication with the industry learned that domestic Chinese enterprises in those years of frustration , the foreign brands in China hardware tools march , did not encounter the same obstacles. Face the same domestic marketing channels, why foreign brands can conquer new territories with great fanfare , and development of Chinese enterprises can only rely on OEM ?

” ! Key reason is that there is no awareness of their own brands ,” said Portland stone monk , try to do a lot of high-end hardware tools for Chinese enterprises have the same feeling: the development of products from our own factory since posted a foreign brand , in 10 times higher selling price on the market. ” Unknown independent brands , even better product quality , are not law competition with foreign brands .