Since most domestic enterprises are hand tools to low-end products or OEM OEM , high-end products and brands is still dominated by European countries . But also because the profit margins were compressed hand tools , downward movement is reduced, companies rely on price competition is difficult to establish core competencies, should explore a new path of development.

First, it should be recognized that China’s hardware products occupy a certain advantage. At present many production of metal products in the world, which is lighter , zippers , mug, etc. in the global market has played a very large share of influence on the world metal industry is growing. Currently, more than 220 countries and territories around the world have the presence of Chinese hardware products , the status of China’s largest producer of metal products has been established .

At the same time , the hardware industry also has some disadvantages. First , the industry leading role is not strong. Hardware tools industry leading technology backbone enterprises in the domestic market , the overall competitiveness of the industry and other obvious advantages ; Second, technological innovation capability is weak, hardware tools industry were only Hangzhou Jiande Municipal Technology ( R & D ) center and a 3 ; Third, the market structure is too simple. Hardware Tools from the main business of foreign trade orders, high dependence on exports , under the influence of the economic crisis triggered by the global financial crisis , a sharp decline of these export markets for the survival and development has posed a serious threat ; Fourth , brand building is lagging behind. Most companies rely on OEM hardware tools production, lack of visibility and core competitiveness. Fifth, the lack of a common platform services . Although founded in May 2009 in Jiande hardware tools industry associations, industry self-regulation , but still difficult , the central role played by industry associations is still difficult .

Faced with increasingly fierce market competition , if domestic enterprises do not pay attention to this , it will affect their long-term development , good sales and good service is the top priority . China has become the world’s leading supplier of hardware tools . Enterprises must seize new developments , increase scientific and technological innovation, and actively carry out product certification and accelerate business transformation efforts, and improve supporting measures to actively create conditions to attract foreign investment to promote enterprise asset restructuring , the only way to remain in the new situation invincible . Luo Baihui that the development of the hardware industry , the development of various decorative hardware industry has entered a mature stage , brand competition decorative hardware industry is also increasingly fierce , vicious competition in the market in which the decorative hardware uncommon , people in protecting the environment while also more to consider their own safety , more and more people are concerned about the appearance of decorative hardware , abrasion resistance, flexibility and other characteristics using the same time, pay more attention to decorative hardware is not in line with environmental requirements.

In the price war has seen unsustainable situation, many businesses look into the service again this breakthrough. Free shipping in the same time, also provides installation and design recommendations , to send technical personnel to the customer the actual mapping houses and decorative hardware installation , after-sales follow-up question , through improved service capabilities , further deepened consumer awareness of decorative hardware industry .