Although China ‘s hardware industry in the international arena has occupied an increasingly important position in export volume ranked the world. However, the future development of China’s hardware industry is still worrying people . OEM phenomenon on the market is still very serious , and this is an important issue hinder the development of the industry of the road. If you can make the tree good domestic hardware companies brand image , then perhaps this is the key point of future hardware development .
Imagine you are a business owner . Your enterprise products , whether raw materials or processes are top , but you do not have your own brand , you either continue to rely on others to achieve corporate brand OEM orders normal operation , maintain the status quo ; either invest a lot of resources to operate their own brand , the brand has been ingrained war , the battle is unknown. Faced with this situation , what would you make a choice ?
OEM or independent ? This road will inevitably tangle of choice, has become a tool for contemporary Chinese hardware industry collective exams !
Big but not strong dilemma
Throughout the history of the development of China ‘s hardware industry tools , can be said to be a history of OEM ‘s trade . After ups and downs of the domestic and international economic environment , business development and uneven industry , when they could have their own international brands ?

From the beginning of reform and opening to find their way , to lead corporate restructuring Guotuiminjin tide , and then after the rapid growth of China’s accession to WTO export , China hardware tools industry has blazed a path of their own development, and indeed remarkable achievements . According to customs statistics, China exported hardware tools consecutive years of double-digit growth. 2012 Chinese Tools hardware industry total exports 11.409 billion U.S. dollars , an increase of 11.06% ; export countries and regions a total of 215 , mainly in the United States , Germany, Japan , China , Hong Kong , Russia, the United Kingdom , Australia, Canada , the Netherlands, India , while India and Australia ‘s exports grew more than 20 %. January to September 2013 , total import and export hardware tools to reach $ 13.865 billion . Among them, the export value of $ 9.337 billion , an increase of 8.38% . Overall, China has become the world’s largest tool manufacturing base and gathering area , accounting for 50% of global tool exports.

Despite China ‘s hardware manufacturing tools already sit tight in the number of the world’s top spot , but the Chinese hardware tools industry lacks its own national brands. The developed markets in Europe and America in the sale of many tools products , although it is made ​​in China , but it is affixed to foreign brands . China tool products, though accepted by consumers in terms of quality , but the brand has never been able to gain recognition . Stage must develop their own brands. Can be for many companies within the industry , the development of independent brands is not an overnight thing, not to mention the international market , even promote their own brands in the domestic market are also not easy.

It is understood that in those years the domestic Chinese enterprises frustrated , foreign brands in China hardware tools march , did not encounter the same obstacles. Face the same domestic marketing channels, why foreign brands can conquer new territories with great fanfare , and development of Chinese enterprises can only rely on OEM ?

The key reason is that there is no independent brand awareness ! R & D products from its own factory since posted a foreign brand, has sold 10 times the price in the market. Unknown independent brands , even better product quality , are not law competition with foreign brands .