China’s hardware industry has experienced ups and downs in the domestic and international economic environment , business development and uneven. Although the export volume accounted for in the world, but still not out of their own brand development , China ‘s hardware industry is still faced with confusing development.

Industry analysts pointed out : The biggest puzzle facing the development of China’s hardware industry is to rely on when we can get out on the road to survival foreign OEM to create their own brands and businesses. Can not complete the transition from OEM to brand , has become the key to a great extent determine the future development of the industry .

Chinese exports of hardware tools , for many years maintained a double-digit growth. Data show that from January to September 2013 , total import and export tools hardware reached $ 13.865 billion . Among them, the export value of $ 9.337 billion , an increase of 8.38% . Overall, China has become the world’s largest tool manufacturing base and gathering area , accounting for 50% of global exports of tools , but have to admit is that China ‘s hardware industry tools lack their own national brands. The developed markets in Europe and America in the sale of many tools products , although it is made ​​in China , but it is affixed to foreign brands . China tool products, though accepted by consumers in terms of quality , but the brand has never been able to gain recognition . It has also been plagued by the entire industry .

Today, the hardware industry really wants to become bigger and stronger , our country wants to become a hardware manufacturing power , must take the road of independent innovation , we must build their own brands , build their own well-known enterprises . However, you can for many companies within the industry , the development of independent brands is not an overnight thing, not to mention the international market , even promote their own brands in the domestic market are also not easy. Face the same domestic marketing channels , foreign brands can seize the market in a big way , while China has to rely on OEM business development , domestic enterprises should deep reflection.
In the ” 2014-2017 China ‘s hardware industry development prospects and investment analysis report predicted ” mentioned Display: For a long time , the development of China ‘s hardware industry rely mainly on OEM production, there is no independent brand awareness , which has severely affected the industry in restricting and international developments , but also makes domestic products can not compete with foreign products in the international stage must develop our own brands .

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