First, the hardware market trading sentiment overview. July 2014 hardware market trading sentiment chain index closed at 96.48 points, compared with the previous period MoM rebounded 0.6 points; year prosperity index closed at 87.31 points, down 2.13 points. Marketing has been warmer than the previous period, driven by sales of credit growth picked up speed, vigor release seasonal merchandise, merchandise selling price was steadily mainstream trend, cyclical demand rigid procurement to become more active, market sentiment overall industry adjustment in place. July hardware market trading sentiment index trend
Second, the sales price decline slowed, demand rebounded slightly boom
July, the hardware market trading sentiment index in market demand chain prosperity index closed at 95.89 points, compared with the previous period edged up 0.18 points QoQ YoY prosperity index closed at 78.5 points, down 5.5 points over last year. Market demand for the chain picked up by the mainstream climate index is mainly affected commodity demand has picked up. Market sentiment survey data show that in July of goods overall sales price level MoM prosperity index closed at 96.51 points, down 1.02 points, the decline value rise 1.4 percentage point over the previous period, the price level perspective, though still in the down range, but the decline slowed over the previous period. In the twelve major industries, the market demand chain sentiment index showed there are two major categories showing up, ten categories fell. The largest increase in the mainstream commodity “vehicles and accessories”, its value rose 10.66 points; ten categories in the “common parts and electronic electrician” and other industry decline in the value of the top of each chain fell 22.4 points and 5.4 points .
Third, money withdrawn from circulation sales held steady, the economy fell operational efficiency
July, operational efficiency prosperity index closed at 95.26 points, the chain fell 0.15 points. Where sales proved the chain prosperity index closed at 95.88 points, with the previous period was essentially flat, up prosperity index closed at 87.92, up 3.61 points, expected next issue will continue this month’s trend; liquidity prosperity index closed at 95.23 points, up 0.51 points . A breakdown of the above operational efficiency prosperity index rose slightly more than the whole, for the overall operational effectiveness of the economy to make some contribution. In the twelve major industries, the operating efficiency ratio sentiment index differentiation ring phenomenon occurs, the five major categories rose, fell in seven categories. Before or value of two-bit “car industry,” rose 7.33 points, “door industry,” continued last month rebound trend rose 1.5 points in seven categories down the industry, the former decreases the value of living the “common parts” down the chain 13.2 points; followed by “machinery and equipment”, down 5.94 points.
Fourth, the hardware market trading sentiment outlook forecast. July Market Hardware industry with the release of the season vigor, drive the market as a whole industry out of the woods, is expected next month to determine the trend will continue steadily.

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