China in recent years gradually developed into five big country, although it is a veritable five Jinda Guo, but not the hardware power, but also in opportunities everywhere perilous, high-quality hardware products abroad is still a huge market share, how to make China into a hardware power?
Analysys International hardware market dynamic development, as China continues to improve the status of the world, more and more countries worldwide began using Chinese hardware products, to a certain extent, stimulated the development of China’s hardware products. In recent years, China’s hardware industry continues to grow, although it is a veritable five Jinda Guo, but not hardware power, but also in opportunities everywhere perilous, high-quality hardware products abroad is still a huge market share, how to make China into a hardware power? Check out the author of numerous articles, sorting summed hardware tools industry is facing changes in five areas.
China Brand
Gao Wen, vice president of the National Federation of Light Hardware Association pointed out how to create China’s own brand commensurate with the market, this is a problem need to be resolved. At present, China’s hardware products in the international arena is almost no well-known brands in the country, although some independent brand reputation, but not yet out of the country.
Production and marketing of the development of China’s hardware industry must go international. At the same time, you should make a large consortium of hardware industry bigger and stronger intervention, such as former Japanese Panasonic, Sony is not electrical industry, but in itself is a large consortium, seeing prospects after household appliances, have to intervene, the achievements of the now the situation of world domination; another to change the current phenomenon of hardware tools manufacturer alone, and take a joint, cooperative brand. Domestic enterprises should look to the future, the goals set in the establishment of a “Greater China” brand of grand ambitions for the development of China’s hardware industry to contribute.
Training and Management
Domestic hardware tools companies generally relatively immature in culture management system, companies may wish to introduce advanced management system, to learn foreign, institutional strengthening within the enterprise, thus boosting employee productivity. Increase investment in personnel development is particularly important in terms of culture, foster high-tech talent is the fundamental way of progress.
Enterprises should focus on improving the overall internal management level, rational development of brand strategy, a clear division of labor and coordination of various departments methodical and efficient implementation of corporate brand strategy to enhance the brand value of the business, learn from foreign enterprises to effectively manage the route, people see organized, large enterprises, in order to enhance their brand voice in the international market.
Research and innovation
Hardware tools to meet the needs of domestic and foreign markets, and should accelerate the pace of new product development, and strengthen expertise in the field, focusing on research and development section, has been declared or get actively involved in the use of patents, to put money into R & D innovation.
Development of innovative products to have to break free of traditional metal in the form of a single feature on the material and color matching, function and form innovative, humane orientation towards innovation, the use of ergonomics in the design of the pursuit of bold and courageous ideas, using sophisticated materials, new products should comply with the standard hardware and tools, focusing on product safety in practical security, based on the design and have a sense of art.
Improve the quality of
Domestic enterprises to compete in the low-cost competition today, in order to avoid vicious competition, should improve the quality grade of hardware tools. Hardware tools that require strict product quality control, product quality, and strive to achieve Tools American Standard ANSI, DIN German standards and GB Chinese national standards. Current domestic and international market demand for high-end hardware products is large, most of the market share was occupied by foreign brands of hardware tools, hardware tools made ​​on product quality has many shortcomings. In this regard two companies need to improve and increase the establishment and testing center is equipped with R & D institutions.
Service and advocacy
Any high-end top companies in the profits earned by the rich, but also first-class service, and enhance service levels of enterprises, domestic enterprises should be the goal requires effort, companies should visionary, service level test of a brand’s overall strength, well-known people behind the brand must have the trust of the full range of after-sales support, hardware companies come to realize that service is to enhance the market competitiveness of the brand is an important magic weapon.

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